Agritourism consultancy
We provide agritourism consultancy advice — from concept development through to business planning. Whether you’re a working farm exploring diversification, landowner or a rural estate looking to grow, we deliver robust, experience-led advice grounded in 30 years of real-world commercial expertise.
What We Do
Expert Consultancy for Every Stage of Your Journey
Every landowner’s situation is different. We tailor our advice to your specific assets, ambitions, and constraints — providing honest, practical guidance that reflects what is achievable.
Feasibility Studies & Concept Development
Every successful agritourism development starts an assessment of what’s possible. We analyse yourexisting assets, the market (tourism and wider drivetime catchments), and competitive landscape to identify which experiences — from farm trails and pick-your-own through to farm stays, attractions and open days — are appropriate and viable. We work with you to identify what will work, and just as importantly, what won’t.
Business Planning & Financial Modelling
We prepare detailed business plans incorporating five-year financial forecasts, staffing structures, risk assessments, and sensitivity analysis. Our business plans are designed to support planning applications, funding bids, and informed decision-making at every stage of the project.
Operational Reviews for Existing Tourism & Visitor Focussed Businesses
Already operating an agritourism business but not achieving the returns you expected? We conduct independent operational reviews to identify where revenue is being lost, where costs can be reduced, and where the visitor experience and income generation potential can be enhanced. Our recommendations are practical, prioritised, and grounded in what actually works in the sector.
Farm Experiences & Visitor Attraction Development
Farm parks attractions, pick-your-own, events, working farm tours, educational visits, food experiences. We help you identify and evaluate opportunities that reflect your farm or estate’s vision, priorities and availability of resources ensuring ‘experiences’ are engaging and generate a financial surplus.
We bring proven visitor attraction expertise to the rural setting, ensuring experiences are engaging, repeatable, and financially viable.
Glamping & Rural Accommodation
From shepherd’s huts and bell tents to premium lodges and treehouses, we advise on site selection, unit mix, tariff strategy, and operational setup for rural accommodation projects. Drawing on detailed analysis of drivetime catchment demographics, the competitive landscape, and seasonal demand patterns, we help you maximise occupancy and revenue.
Sustainable Tourism & Countryside Stewardship
Agritourism done well enhances the natural environment. The natural environment from woodlands through to rivers, hills, lochs and mountains are key attractors for visitors. We help rural businesses integrate sustainable tourism principles — low-impact infrastructure, nature-based experiences, and responsible visitor management — that align commercial success with environmental stewardship. Our approach meets the growing expectations of today’s visitor while respecting the needs of host communities and the natural environment alongside being commercially viable.
Working With Other Professionals
We can draw on a trusted network of specialist professionals — including chartered planners, conservation architects, and landscape architects — to provide complementary expert input.
Grounded in Experience. Honest About Outcomes
We have spent over 30 years advising tourism and visitor experience businesses across the UK. Our sister company directly operates a portfolio of visitor attractions, tourism and hospitality businesses — including a heritage farm park, a hotel, a brewery, and an adventure site — meaning our advice is based on real-world commercial experience. We know what it takes to build and run a successful rural business.
When it comes to agritourism, we combine that operational insight with rigorous market research, financial discipline, and a genuine understanding of the pressures facing today’s farming community and landowners. We will always tell you what you need to hear, not simply what you want to hear.
How We Work
Discover – We begin with a thorough understanding of your land, assets, ambitions, and constraints — and an honest conversation about what is realistic.
Research – We analyse the visitor market, local competition, planning policy, and the funding landscape to ensure every recommendation is grounded in evidence.
Plan – We develop a clear, costed, and deliverable strategies and supporting action plans — from initial concept development through to detailed financial analysis.
Project Examples
Forest Holidays – site, market and strategic analysis to develop the forest cabin product across the UK
Forestry England – development planning at Dalby Forest and Bedgebury National Pinetum and Forest
Hampshire County Council – visitor accommodation feasibility study across four country park. Latterly, visitor experience planning across five country parks and two heritage farm attactions
Natural Resources Wales – development and visitor experience planning at Afan Forest Park
Oaksey Park – feasibility study for self-catering holiday cottages
Private landowner – feasibility study for a camping and glamping offer
Private landowner – high-level assessment to create an adventure and activity offer in a woodland
Rempstone Estate – feasibility study to develop 22 luxury forest lodges.
How can we help?
If you would like to discuss a potential project please contact Richard Linington on 07866 742628 or email richard@pslplan.co.uk