Visitor Attraction SWOT Analysis:

When assessing the opportunity for a new visitor attraction or approaches to enhancing an existing attraction there are a number of ‘tasks’ to complete, one of which is carrying out a SWOT analysis. Visitor attraction projects are very complex and when carrying out a SWOT Analysis, to identify the strengths, weaknesses, threats and opportunities associated with the attraction, we have found  it is beneficial to consider the following categories: The visitor experience; market factors; operational considerations and marketing dynamics. Please feel free to use and share this Visitor Attraction SWOT Analysis template.

You can download the Visitor Attraction SWOT Analysis template and you can also have a look at some of the visitor attraction projects we have worked on here.

How can we help?

If you have any questions about developing a new visitor attraction or improving an existing attraction please don’t hesitate to contact Richard Linington (023 9248 1999 or richard@pslplan.co.uk)