When assessing the opportunity for a new visitor attraction or approaches to enhancing an existing attraction there are a number of ‘tasks’ to complete, one of which is carrying out a SWOT analysis. Visitor attraction projects are very complex and when carrying out a SWOT Analysis, to identify the strengths, weaknesses, threats and opportunities associated with the attraction, we have found it is beneficial to consider the following categories: The visitor experience; market factors; operational considerations and marketing dynamics. Please feel free to use and share this Visitor Attraction SWOT Analysis template.
How can we help?
If you have any questions about developing a new visitor attraction or improving an existing attraction please don’t hesitate to contact Richard Linington (023 9248 1999 or firstname.lastname@example.org)