Wine Tourism Feasibility Study

Client: Wealden District Council
Wine tourism feasibility study – wine continues to be one of the fastest-growing agricultural products in the UK. English and Welsh wines are enjoying a renaissance at the moment. English and Welsh wines continue to build their reputation at award ceremonies and state occasions, and that growth is opening up real opportunities for the districts and regions where vineyards are based. 

The wine tourism feasibility study identified and analysed approaches to supporting the growth and development of the viticulture sector within the District to evaluate the potential for: Establishing a network cluster for local producers in the sector, evaluating the potential to build on the available programme of wine tours in the district/region and to determine the potential for a wine related festival to raise the profile of this burgeoning industry. 

The Council wanted to assess the need to stimulate the sector where appropriate and to assist in a coordinating role (producers range from local artisans to major large scale producers). In turn it is hoped this will: Put Wealden on the map, drive high value visits, create high value jobs, build and add value to existing visitor product, attract investment,  increase local pride, and benefit the whole District

The wine tourism feasibility study considered a number of different models and packages to achieve these desired outcomes.

How can we help?
If you manage a vineyard and want to explore additional income opportunities — a cafe, visitor centre or visitor accommodation, for example — we’d be glad to talk it through. Equally, if you’re a local authority or destination partnership considering a wine tourism feasibility study or market assessment for your area, please don’t hesitate to call Richard Linington on 07866 742628 or email richard@pslplan.co.uk.