Visitor research: Understanding your customer needs through detailed market research

Visitor research, market and trend research underpins our work and our market intelligence service helps to identify the needs of consumers and the wider social and economic trends which impact on success.

Our research based services include:

  • Market appraisals – research and intelligence
  • Primary research – focus groups, workshops, in-depth interviews and online surveys
  • Benchmarking
  • Visitor experience audits
  • Future trend analysis
  • Evaluation plans

Case studies

Market research projects (incorporating primary research) include identifying the needs of visitors along the Basingstoke Canal through to understanding the value visitors place on the coastal resort of Whitby.

Evaluation plans include the preparation of a plan for Snibston Discovery Centre to support an HLF project through to evaluating a coastal camping project for a local authority.

Follow the link to find out about our research and evaluation projects.

If you would like to discuss carrying out market research, identifying the latest market trends or evaluating a project please don’t hesitate to phone or email Richard or Kevin on 023 9248 1999

Visitor research

Understanding the needs of the community