Visitor Experience Masterplanning Consultants
We work within multi-disciplinary teams to develop visitor experience masterplans for visitor attractions, nature reserves, country parks, forests and coastal destinations, turning a site’s potential into a clear, deliverable, commercially grounded plan.
Our masterplans are built on site context analysis, market trends, case study benchmarking, stakeholder consultation, primary visitor research and options appraisal. We develop bespoke scoring matrices with a strong commercial focus, helping clients prioritise investment and shape the strategic direction of their site with confidence.
Our masterplanning services cover
- Stakeholder, visitor and community engagement
- Strategic and planning policy context
- Market assessment and demand analysis
- Identifying product and service opportunities
- Options appraisal and scenario selection
- Phasing for delivery and operation
- Masterplan preparation, often working alongside landscape architects, ecologists, quantity surveyors and architects
We have produced and advised on visitor experience masterplans for clients including Hampshire County Council, Forestry England, Natural Resources Wales, Pembrokeshire County Council, Monmouthshire County Council, Neath Port Talbot County Borough Council, Nottinghamshire Wildlife Trust and the Sussex Wildlife Trust. See our related heritage masterplanning consultancy services, or explore our visitor experience masterplanning projects.
We can also produce the supporting business plan.
What makes us different
Visitor experience masterplans succeed or fail on whether they can actually be delivered and whether they are financially sustainable over the long term. Through our sister company, Planning Solutions Limited (PSL), we don’t just advise on visitor attractions and tourism businesses they operate them. That day-to-day operating experience shapes every visitor experience masterplan we produce.
PSL manages:
- Conkers — discovery centre set within 120 acres, including a covered amphitheatre
- Kent Life Heritage Park — celebrating rural life across Kent
- Cotswold Country Park and Beach — seasonal country park and water sports destination
- The Royal Esplanade Hotel — 70-bed hotel on the Isle of Wight
- Burton Bridge Brewery and the Burton Bridge Inn
- National Brewery Centre (formerly the Bass Museum), managed 2010–2022
Producing a visitor experience masterplan: How can We Help?
Whether you’re producing a new visitor masterplan, reviewing an existing one, or need a feasibility study to test the vision first, we’d be glad to help. Contact Richard Linington on 07866 742628 or richard@pslplan.co.uk to discuss your project.