Visitor experience planning: Create a unique visitor experience masterplan

 

Heritage options appraisal

Visitor experience masterplans

We work within multi-disciplinary teams to develop visitor experience masterplans for a wide range of sites, including visitor attractions, heritage properties, castles, nature reserves, country parks, forests and coastal destinations.

Our approach combines site context analysis, market trends, case study research, stakeholder consultation, primary research, and options appraisals to identify and evaluate potential options. Underpinned by robust financial analysis and bespoke scoring matrices, we help clients prioritise investment and shape the strategic direction of their masterplan, with a strong market and commercial focus.

Our masterplanning services cover:

  • Review of the current operation and a detailed site analysis
  • Stakeholder, visitor and community engagement
  • Strategic and planning contexts
  • Market assessment
  • Identifying product and service opportunities
  • Options appraisal and scenario selection
  • Phasing for delivery and operation
  • Masterplan preparation (often with specialist collaborators)
  • Supporting business plan or viability assessment

We regularly collaborate with landscape architects, ecologists, quantity surveyors and architects.

Our clients include Hampshire County Council, Forestry England, Natural Resources Wales, Pembrokeshire County Council, Monmouthshire County Council and Neath Port Talbot County Borough Council. Explore our visitor experience planning and masterplanning projects.

What makes us different

Through our sister company, Planning Solutions Limited (PSL), we bring over 30 years of direct operational experience running and developing visitor attractions, heritage sites and tourism businesses. That hands-on perspective informs every masterplan we produce — and sets us apart from other consultancies.

PSL manages and invests in:

  • Conkers — discovery centre set within 120 acres, including a covered amphitheatre
  • Kent Life Heritage Park — celebrating rural life across Kent
  • Cotswold Country Park and Beach — seasonal country park and water sports destination
  • The Royal Esplanade Hotel — 70-bed hotel on the Isle of Wight
  • Burton Bridge Brewery
  • National Brewery Centre (formerly the Bass Museum), managed 2010–2022

Producing a visitor experience masterplan: How can We Help?

If you’re developing a new masterplan or reviewing an existing one, we’d be glad to discuss how we can help.  Please Contact Richard Linington on 07866 742628 or email richard@pslplan.co.uk