Visitor experience planning: Create a unique visitor experience masterplan

 

Visitor Experience Masterplans

We work within multi-disciplinary teams to develop visitor experience masterplans for a wide range of sites — visitor attractions, heritage properties, castles, nature reserves, country parks, forest and coastal destinations.

Our approach combines site context, market trends, case study analysis, stakeholder consultation, primary research, options appraisals to identify and evaluate potential development scenarios and financial analysis. We develop bespoke scoring matrices with a strong market and commercial focus, helping clients prioritise and shape the direction of their masterplan.

Our masterplanning services cover:

  • Stakeholder, visitor and community engagement
  • Strategic and planning contexts
  • Market assessment
  • Identifying product and service opportunities
  • Options appraisal and scenario selection
  • Phasing for delivery and operation
  • Masterplan preparation (often with specialist collaborators)
  • Supporting business plan or viability assessment

We have produced and advised on visitor experience masterplans for clients including Hampshire County Council, Forestry England, Natural Resources Wales, Monmouthshire County Council and Neath Port Talbot County Borough Council. Follow the link to explore our visitor experience planning and master planning projects.

What makes us different

Through our sister company, Planning Solutions Limited (PSL), we bring 30 years of direct operational experience running and developing visitor attractions, heritage sites and tourism businesses. That hands-on perspective informs every masterplan we produce — and sets us apart from consultancies.

PSL currently manages and invests in:

  • Conkers — discovery centre set within 120 acres, including a covered amphitheatre
  • Kent Life Heritage Park — celebrating rural life across Kent
  • Cotswold Country Park and Beach — seasonal country park and water sports destination
  • The Royal Esplanade Hotel — 70-bed hotel on the Isle of Wight
  • Burton Bridge Brewery
  • National Brewery Centre (formerly known as the Bass Museum), managed 2010–2022

How Can We Help?

If you’re developing a new masterplan or reviewing an existing one, we’d be glad to discuss how we can help. Please contact Richard Linington on 07866 742628 or email richard@pslplan.co.uk to discuss your project.