Visitor experience planning: Create a unique visitor experience masterplan

 

Visitor experience masterplans

Working in multi-disciplinary teams we have developed a number of visitor experience masterplans and masterplans in relation to visitor attractions, heritage sites, castles, nature reserves and country park alongside wider coastal sites.  We identify potential future development scenarios based on site context, market trends, review of case examples (learning from best practice), consultation with stakeholders, primary research and financial parameters.  We create bespoke scoring matrices with a strong market and commercial focus to help shape the development of the visitor experience masterplan.

Our visitor experience masterplanning services include:

  • Identifying and defining the product and service opportunities
  • Options appraisal to identify the preferred development scenario
  • Creative workshops
  • Establishing phasing for delivery and operation
  • Preparing the masterplan and visitor experience masterplan (often working with other professionals)
  • Preparing the supporting business case

We have produced and advised on developing visitor experience masterplans for Hampshire County Council,  Forestry England, Natural Resources Wales, Monmouthshire County Council and Neath Port Talbot County Borough Council (who kindly provided the top image of Cefn Coed Colliery Museum).

Follow the link to find out about our visitor experience planning and master planning projects.

What make us different to other consultancies?
Through our sister company, Planning Solutions Limited, we have 29 years of direct operational experience of managing and developing visitor attractions, heritage sites and other tourism businesses. PSL has invested in and manages:

-CONKERS with a discovery centre and 120 acres of external grounds including a covered amphitheatre

-Kent Life Heritage Park – an attraction focussed on rural life across Kent

-Cotswold Country Park and Beach – a seasonal country park and water sports destination

-National Brewery Centre – formerly the Bass Museum (PSL managed the museum between 2010 to 2022)

-This is alongside three high rope aerial experiences, a 70-bed hotel, a brewery, pub and an adventure land family experience in a retail park. This includes over nine catering outlets, education, retail and event offers an over 350 staff!

How can we help?
Do you need help to prepare a visitor experience masterplan? If you do please don’t hesitate to phone or email Richard Linington on 07866 742628