Richard Linington MA – Director

Visitor Experience ConsultantRichard Linington is the director of Planning Solutions Consulting and tourism and visitor experience consultancy. Richard has been working in the tourism and visitor experience sectors for over 20 and he has experience of working on complex projects where he has carried out research to identify and assess the most appropriate development solutions.   He also focuses on assessing new market opportunities, developing operating models and evaluating risks..

He carries out feasibility studies, prepares option appraisals, development strategies and business plans for a range of clients from the Forestry England through to Tourism South East, National Parks, Sunderland City Council and Wildlife Trusts. As well as consulting on client projects from 2005 to 2018 Richard also managed the marketing strategy and visitor experience development plan for CONKERS, a £19 million visitor attraction in the Heart of the National Forest.

Prior to joining Planning Solutions, he worked as a User Researcher and Usability Analyst at Razorfish, one of the UK’s leading digital consultancies and BMP DDB Needham, the multi-national advertising agency. He started his tourism career by working in a tourist information centre.  

Richard has a master’s degree in the sociology and anthropology of travel and tourism.

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