Richard Linington MA – Director

Visitor Experience ConsultantRichard Linington is the director of visitor experience consulting. As a visitor experience consultant and tourism consultant he has some 19 years of commercial experience in the tourism, heritage, visitor experience and design sectors. Richard has experience of working on complex projects where he has carried out research to identify and assess the most appropriate development solutions.

He carries out feasibility studies, prepares option appraisals, development strategies and business plans (including cost and revenue forecast modelling) for a range of clients from the Forestry Commission through to Tourism South East, Sunderland City Council and Wildlife Trusts. He also focuses on assessing new market opportunities, developing operating models and evaluating risks and identifying the social and economic impacts associated with tourism development projects.

As well as consulting on client projects from 2005 to 2018 Richard also managed the marketing strategy and visitor experience development plan for CONKERS, a £19 million visitor attraction in the Heart of the National Forest.

Prior to joining Planning Solutions, he worked as a User Researcher and Usability Analyst at Razorfish, one of the UK’s leading digital consultancies and BMP DDB Needham, the multi-national advertising agency. He has also worked in a tourist information centre.

Richard also runs Experience Research and Consulting Limited a specialist ethnographic research and strategy consultancy where he has worked for clients including the Design Council, Innovate UK and GDS in the Cabinet Office.

Richard has a master’s degree in the sociology and anthropology of travel and tourism.

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