Although information is available at a number of visitor attractions and accommodation units, there is currently no dedicated visitor centre serving rural Swansea. It has been felt for some time that a focal centre in rural Swansea is needed, particularly to serve visitors to Gower and members of the local community (a dual purpose hub).
PSC carried out a comprehensive feasibility study to consider the potential for dedicated visitor facility to support the tourism sector and wider rural economy.
The opportunity for a visitor centre and rural hub to service the needs of visitors to rural Swansea was evaluated as part of a study to demonstrate evidence of need. The purpose of our study was to ascertain the needs of local businesses, residents and visitors to guide decisions relating to a proposed visitor centre / rural resource centre.
The study involved:
- An audit of existing visitor services and facilities and helped to identify gaps and opportunities
- A survey of businesses in the study area to gauge needs, demand and the level of support for the project
- A survey among visitors to the area
- Consultation with Members, Officers and Rural Partnership
- An analysis of existing visitor profiles
- Identifying opportunities for growth
- Setting out the preferred type of facilities, which will help to generate income
The visitor centre feasibility study formed a key strand of the RDP’s Strategic Programme. Our study helped to confirm that any facility would be multi-functional and offer wider community benefit, through a form of ‘rural resource hub.’
How can we help?
If you have any questions about preparing a business plan or income generation strategy for a visitor attraction or visitor centre or would like to discuss our work please don’t hesitate to call Richard Linington on 023 9248 1999 or email firstname.lastname@example.org