Visitor attraction business planning consultant – cycling based visitor attraction

Visitor attraction business planning consultantClients: Derby City Council and Derbyshire County Council

Working as a visitor attraction business planning consultant within a multi-disciplinary team we assessed the potential of introducing a visitor attraction of national appeal on to a brownfield site in Derby. The attraction would be themed around ‘cycling’.

Our work included carrying out an assessment of two sites, a market assessment including a review of demographic drivetime profiles,  analysing the end visitor experience, a penetration rate analysis and preparing a detailed financial model and business plan.

How can we help?
If you have any questions about preparing a business plan or income generation strategy for a visitor attraction or visitor centre or would like to discuss our work please don’t hesitate to call Richard Linington on 023 9248 1999 or email

Working in a design team we also advised on key operational and design considerations for the visitor attraction.