Vision and Destination Development Action Plan North Wales

Adventure tourism strategyClient: Tourism Partnership North Wales

The team was commissioned by Tourism Partnership North Wales to prepare a new Vision and Destination Development Action Plan for the outdoor sector in North Wales. North Wales is internationally recognised as providing excellent opportunities for outdoor recreation and adventure tourism, with a strong activity ‘offer’ based on its outstanding environmental assets and range of activities available.  However, partners recognised a lack of co-ordination and connection across the broad policy and programme agenda associated with the outdoor sector.

The focus of our work included a market review and assessment of the outdoor activity sector leading to the preparation of a challenging vision and destination development action plan for the sector in North Wales. We also advised on the form and function of a strategy forum and action-partnership to drive forward the plan.

How can we help?
If you have any questions about preparing a destination development plan or would like to discuss our work please don’t hesitate to call Richard Linington on 023 9248 1999 or email