Client: Caerphilly County Borough Council

Llancaiach Fawr Manor is an established Grade I listed visitor attraction. The heritage visitor attraction is centred upon a ‘heritage’ experience which includes an interpretative offer, guide tours, a gift shop, café and education services, this is alongside attractive gardens and an established weddings’ product.

PSC was commissioned to carry out a feasibility study to assess the opportunity of introducing appropriate tourist accommodation within the grounds of Llancaiach Fawr Manor. Our work included a site and location assessment, consultation with a range of stakeholders, market analysis with a focus on the residential marketplace, wider tourism trends and an assessment of the competitive landscape. A longlist of options for overnight accommodation were identified and evaluated using a scoring matrix. For the preferred option, tariff and occupancy models were developed and a trading profile prepared. Case examples were reviewed to inform the development of the project alongside a risk assessment for the project.

How can we help?
If you have any questions or would like to discuss our work within the accommodation sector please don’t hesitate to call Richard Linington on 07866 742628 or email richard@pslplan.co.uk