Stanton Country Park – visitor experience and income generation

Client: Swindon Borough Council
Working alongside The Environment Partnership, we were commissioned to prepare a Country Parks’ Strategy for five country parks managed by Swindon Borough Council.

The landscape of Stanton Country Park includes woodland, through to open meadows, an apple orchard, a large historic lake, and wider parkland. The country park incorporates a Scheduled Monument, which is the site of a Roman Villa. The former barn has been converted into a café with an attractive courtyard and seasonal kiosk.

Our work focused on assessing the existing visitor experience and the park’s current operations. This was coupled with an extensive programme of stakeholder engagement with staff, volunteers and interested parties. A primary research module was conducted among visitors, and the wider market context was analysed. The research and analysis were brought together, and a visitor experience development plan was prepared for the country park, alongside a commercial strategy to increase income-generating potential. A vision was prepared for the five country parks. Find out more about the other country park projects we have worked on.

How can we help?
If you would like to develop a strategy, commercial revenue generating plan or visitor experience masterplan for your country park, please don’t hesitate to contact Richard Linington on 07866 74628 or email richard@pslplan.co.uk