RSPB St Aidan’s Nature Park – developing the visitor experience

RSPB visitor experience planClient: RSPB
For the RSPB at St Aidan’s Nature Park, in the Aire Valley by Leeds, we carried out a review of development proposals to enhance the visitor experience at the Nature Park (a hybrid recreation/nature reserve developed on a former coal extraction site) through construction of a dedicated visitor centre on the site to build its capacity. Our work provided an analysis of the site, the market, development proposals and forecast visitor numbers. A key consideration was to identify critical success factors for the project.

How can we help?
If you have any questions about preparing a visitor experience masterplan or business plan for a nature reserve or visitor centre or would like to discuss our work please don’t hesitate to call Richard Linington on 023 9248 1999 or email