Reservoir visitor experience masterplan

Client: Severn Trent

Severn Trent manages a number of attractive reservoir sites across England, which have developed recreational offers including high quality catering thorough to sailing activities, fisheries, cycling and play areas. The reservoir sites also host events and education visits.

Planning Solutions Consulting was commissioned to review the visitor experience masterplan being developed for one of Severn Trent’s leading recreational sites. Our work including reviewing the outline designs completed to date, consultation with Severn Trent staff and onsite businesses and setting out key opportunities to enhance the visitor experience taking account of the different needs of the business, visitors and the environmental setting of the reservoir.

“PSCL were recently selected as a consultant to complete a master planning and visitor attraction development research project at one of our primary visitor sites. This piece of work has been a massive success and the information gathered is helping to shape the site development project through the design phase. PSCL grasped the scope very quickly and using the experience they have in visitor attraction improvement, were able to further our understanding of the visitor flow and finalize the masterplan ideas. They had a very professional approach when attending site and meetings with key stakeholders from both the project team and tenants at the site. They established relationships that enabled them to present back options that considered all the site operations which was very insightful and hugely valuable to achieve the best solution. The final report and findings were intuitive and gave us a holistic overview. The project was delivered on time to an excellent standard meeting the requirements of the initial brief.” James Harman, Project Manager, Severn Trent

How can we help?
If you have any questions about preparing a visitor experience masterplan or business plan for a reservoir site would like to discuss our work please don’t hesitate to call Richard Linington on 07866 742628 or email