Client: Bridgend County Borough Council
We worked with Bridgend County Borough Council where we supported the design and development of a major ‘Attractor’ bid for Visit Wales funding. The proposal involves delivery against three core themes:
- A bustling waterside offering a range of high quality leisure, sporting and destination attractions
- A world class golf offer, and
- A high quality accommodation offer
Our work incorporated
- A site review
- Carrying out a market assessment
- Understanding the strategic context
- A consultation exercise
- Identifying arrangements for delivery
- Setting out key management and operation considerations
- Identifying potential for the long term sustainability of the project
Key challenges
- Developing a sustainable proposal
- Creating a proposal which could engage with the local community and tourists to create year round use
Key outcome
- The work led to a long-list of project opportunities which built on the strengths, assets and opportunities in the town. An options appraisal process shaped a coherent destination programme, which we developed into a business plan for implementation.