Client: Bridgend County Borough Council
We worked with Bridgend County Borough Council where we supported the design and development of a major ‘Attractor’ bid for Visit Wales funding. The proposal involves delivery against three core themes:

• A bustling waterside offering a range of high quality leisure, sporting and destination attractions
• A world class golf offer, and
• A high quality accommodation offer

Our work incorporated

• A site review
• Carrying out a market assessment
• Understanding the strategic context
• A consultation exercise
• Identifying arrangements for delivery
• Setting out key management and operation considerations
• Identifying potential for the long term sustainability of the project

Key challenges

• Developing a sustainable proposal
• Creating a proposal which could engage with the local community and tourists to create year round use

Key outcome

• The work led to a long-list of project opportunities which built on the strengths, assets and opportunities in the town. An options appraisal process shaped a coherent destination programme, which we developed into a business plan for implementation.