Client: Somerset County Council
Museum income generation and marketing – museums are facing a number of challenges particularly in terms of cuts to funding and it is becoming more important for museum to identify opportunities for income generation. We were commissioned by Somerset County Council to work with the Helicopter Museum to identify new income generating and marketing opportunities.
There are number of different income generation opportunities at museums, including:
- Special exhibitions
- Corporate sponsorship
We worked with the Museum and Museum Development Officer for Somerset and onsite staff to develop a costed income generation action plan to prioritise the initiatives. As part of this project we also managed a wider grant programme.
Find out more about the Helicopter Museum.