Museum cafe feasibility study – the Novium is an innovative museum located in the heart of Chichester which opened in 2012. Following on from the market and operational review and production of the marketing action plan we were commissioned to assess the opportunity to introduce a catering offer within the Novium itself. The catering review included identifying potential gaps within the competitive landscape, defining the product and service offer and benchmarking two case examples. This work also explored different options, including location, service style and food offer. We also produced a trading profile to assess the financial viability of the potential catering offer.
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