Income generation: Tenby Museum and Art Gallery

Museum revenue generationClient: Tenby Museum and Art Gallery
Tenby Museum and Art Gallery is an independent charitable incorporated organisation. Originally established in 1878 by 19th century antiquarians, the museum and art gallery has continued to acquire and invest in materials which tell the rich history of Tenby and the surrounding communities. The museum and art gallery is a key cultural resource and adds to Pembrokeshire’s tourism destination profile.

PSC was commissioned to identify and evaluate opportunities to increase the revenue generated by the museum and art gallery. The future strategic income generation development plan included prioritising on and offsite revenue generation options which were cost effective, sustainable, made the best use of the museum and art gallery’s collections and met the needs of both the local community and tourism marketplace. The income generation plan drew attention to longer-term initiatives and short-term ‘quick wins’ to support recovery from COVID-19. This included assessing opportunities related to introducing a catering offer within the museum.

Images kindly provided by Tenby Museum and Art Gallery to find out more about the museum and art gallery please click here. The work was funded by the Cultural Recovery Fund.

How can we help?
If you have any questions or would like to discuss our work in the heritage and museum sectors please don’t hesitate to call Richard Linington on 07866 742628 or email