Tourist accommodation – market assessments, feasibility studies and business planning
Whether you’re exploring a change of use for a single unit or developing a multi-lodge site or glamping offer we can help you build a compelling, commercially robust case for your project.
What we do
We are specialist consultants focused on tourist accommodation projects. While we are not planning consultants ourselves, we work closely alongside planning consultants to support planning applications with the evidence and analysis required to support a planning application. Our core services include:
- Market demand assessments – understanding the opportunity and competitive landscape
- Feasibility studies and business planning – assessing whether your project is viable from the outset
Some of the tourist accommodation projects we have worked
- Forest Holidays: Site reviews, market demand, strategic development planning and business planning to support the expansion of their forest lodge product across the UK. Forest Holidays currently have 12 sites – find out more here
- Oaksey Park: Working with the landowner to we assessed the opportunity to introduce a cluster of self-catering cottages within the wider landholding in the Cotswolds
- Rempstone Estate: Located in Dorset we were commissioned to prepare a business plan to support the development of 22 luxury woodland cabins alongside an existing camping operating. Find out more here
- Newport City Council and Monmouthshire County Council: We were commissioned to address the shortage of visitor accommodation and to support development of the Gwent Levels as a sustainable tourist destination. There were a number of challenges because of the nature of the landscape including restrictions through the planning process both for new build and conversion / extension of existing provision
- Private landowner: Feasibility study to develop a glamping product in the south east of England
- Neath Port Talbot County Borough Council: Feasibility study to repurpose a cottage into a holiday self-catering cottage alongside supporting glamping pods
- South West Water: We worked on a project to assist the company to secure planning permission for holiday accommodation development at Roadford Lake
- Hartlepool Borough Council: We carried out a feasibility study for a watersports activity centre with linked overnight accommodation on the waterfront.
- Private landowner: Commissioned to carry out a market demand study and options appraisal evaluate the option to introduce tourist accommodation within a historic house.
Please click here to find out more about other tourist accommodation projects we have worked on.
Clients have said a few words about our work
“I was extremely pleased with professionalism and thoroughness of the work done by Planning Solutions Consulting. The brief was a difficult one dealing with environmental constraints and stakeholder sensitivities. Even our planning services thought the work was useful.” Lynne Richards, Destination Development Manager Newport City Council
“Forest Holidays has been working with Planning Solutions Consulting Limited for over a decade. Working closely with our senior management team they have been providing expert market reviews and carrying out site assessments across the UK. They have also been providing strategic input to analyse growth market targets and to help shape our development strategy. This has helped Forest Holidays to expand our portfolio of sites across the UK. We have found that the quality of advice has always been very sound and robustly argued and we have often reverted back to PSCL’s earlier research work and reports which has demonstrated their validity over time. Planning Solutions Consulting deliver their work within budget and on time. We would have no hesitation in recommending Planning Solutions Consulting to other organisations.” Gary Fletcher, former Chief Executive Officer, Forest Holidays
What makes us different?
Unlike most consultancies, we don’t just advise on tourism projects — we operate a number of tourism businesses.
Our sister company, Planning Solutions Limited, has direct investment in and management of a hotel on the Isle of Wight, together with several visitor attractions including CONKERS, Kent Life Heritage Farm Park, and the Cotswold Country Park and Beach. The company has also previously owned and managed a luxury self-catering cottage. Additionally, one of our senior colleagues served as a director on the board of Burnbake Lodges, a high-quality self-catering business in Dorset.
This hands-on operational experience sets us apart. It means we bring commercial realism to every project — we understand the real challenges tourism businesses face, from the pressures of COVID-19 recovery to today’s economic climate. These insights shapes how we approach our market assessments and financial analysis, helping to develop projects that are financially sustainable, visitor-focused, and beneficial to the wider community and local economy.
Contact
If you have any questions about our work or would like to discuss a potential project on a confidential basis please contact Richard Linington on 07866 742628 or email richard@pslplan.co.uk