Forest Lodge Feasibility Study, Dorset

Forest lodge business planClient: Rempstone Estate

We were commissioned by the Rempstone Estate to assess the potential of developing a self-catering lodge business which would work well alongside an existing campsite business. Working with the Rempstone Estate in Dorset we carried out a study to assess the development opportunity and we prepared the supporting business case.

Our work focused on:

  • A site review
  • Planning assessment
  • A market assessment including demographic profiling
  • Identifying the optimum number of lodges the site could accommodate (including the mix
    and style of lodges)
  • Developing the supporting occupancy model
  • Advice on the pricing strategy
  • Preparing a detailed trading profile
  • Staffing plan
  • Advising on marketing initiatives
  • Preparing the development strategy

We worked with the architectural project team to assist with the design of the lodges to ensure that they met the needs of the marketplace and we also managed the planning applications.

The 22 self-catering lodges have now been developed and represent an enhanced tourism offer. Since opening we have assisted with ongoing development of the lodge business and recruitment of the site manager.

The £3.9m investment was rewarded in 2017 when the Royal Institution of Chartered Surveyors ranked the architect designed luxury Lodges in their south west’s top six shortlist for projects making an outstanding contribution to tourism and leisure facilities. Find out more here.

How can we help?
If you have any questions about developing a new visitor accommodation business or reviewing options for an existing accommodation business or would like to discuss our work please don’t hesitate to call Richard Linington on 023 9248 1999 or email