Concept Development and Feasibility Study for Specialist Accommodation, Wales

Visitor accommodation mountain bikingClient: Forestry Commission

We were commissioned to research market opportunities for developing innovative accommodation modules within Forestry Commission managed forests in Wales including sustainable lodges and camping pods linked with outdoor activities such as mountain biking and walking to promote sustainable rural development, new employment opportunities and activity tourism.

Our research included carrying out research with walkers and mountain bikers, businesses providing services to walkers and mountain bikers and site visits focused mainly around north and south Wales, identifying funding and marketing opportunities and preparing initial revenue forecasts for individual sites and development action plans. We also developed two concept accommodation modules with an architect.

How can we help?
If you have any questions about developing a new visitor accommodation business or reviewing options for an existing accommodation business or would like to discuss our work within the activity sector please don’t hesitate to call Richard Linington on 023 9248 1999 or email