Event Feasibility Study and Strategy Projects | PSC
Event Feasibility Assessment

Event Feasibility Study and Strategy Projects

Our team has carried out event feasibility studies for local authorities, visitor attractions and destinations across the UK, from testing the viability of a single event or venue through to developing multi-year event strategies designed to tackle seasonality and drive visitor growth.  Events matter at every scale: mega-events can be genuinely transformational for destination development, while at attractions and smaller towns, a well-planned calendar of annual events helps to drive visits out of the main season.

What our Event Feasibility Studies Cover

Our event feasibility assessments typically include:

  • Market and demand analysis for a proposed event or event programme
  • Site viability testing
  • Event strategy development to address seasonality
  • Financial and operational appraisal to support funding and investment decisions

Practical, Operator-led Experience

Importantly, through our sister company’s operational expertise of managing visitor sites with strong event programmes, we bring hands-on, practical experience of investing in, developing, marketing and managing events at visitor attractions. This operational grounding means our feasibility studies are tested against what actually works on the ground.

Event Feasibility Clients

We have carried out event feasibility studies and event strategy projects for:

  • Thanet District Council
  • Hartlepool Borough Council
  • Monmouthshire County Council
  • Hampshire County Council
  • Bridgend County Borough Council
  • Kent Life
  • CONKERS
    The National Brewery Centre

Find out more about our event projects here.

Talk to Us About Your Event Project

Whether you’re testing the viability of a new event, reviewing an underperforming venue, or looking to build a calendar of events to tackle seasonality, we’d be glad to talk it through. Every event is different, so rather than a one-size-fits-all report, we start with a conversation about what you’re trying to achieve and where the risks and opportunities might lie.

If you have any questions or would like to discuss an event feasibility study, please don’t hesitate to call Richard Linington on 07866 742628 or email richard@pslplan.co.uk.