Drivetime mapping and demographic analysis: Understanding the demographic profile and catchment areas
Drivetime maps and demographic analysis – often on projects understanding the residential marketplace, the density, profile and behaviour trends of people living within specific drivetime contours, is a key element which underpins the financial model of the business plans we produce.
Clients enhancing an existing business or developing a new standalone visitor experience (from a caravan park through to holiday lodge development, visitor centre or museum) can have greater confidence to make informed investment decisions by understanding the demographic profile along with the wider tourism and leisure market place.
We are finding that some clients may not necessarily need to commission PSC to produce their whole business plan but they still need to understand the residential marketplace as part of the business planning process. We are increasingly being asked to work on standalone demographic projects setting out the key market implications. These consider for example:
- The potential market size within certain drivetime contours
- The age profile
- Social grade ratios
- Economic profile
- Wider demographic trends
The dempgraphic analysis we carry out shows the market reach (how far you can travel to or from a site) in a specific period of time.
How can we help?
Do you need help to carry out an analysis of the residential marketplace? If you do please don’t hesitate to phone or email Richard Linington on 023 9248 1999