Destination Management Plan Consultancy – Neath Port Talbot

Client: Neath Port Talbot County Borough Council

Neath Port Talbot has an established tourism product which is centred around the outdoors and natural environment. Afan Forest Park is a leading mountain biking destination and alongside Waterfall Country are key attractors in the Vale of Neath. The seafront at Aberavon and heritage sites such as Margam Country Park and Neath Abbey add to the critical mass of the tourism product.  Planning Solutions Consulting was commissioned to produce a destination management plan for Neath Port Talbot. The work included carrying out a range of engagement activities from direct consultation through to running workshops and online surveys. An assessment of the tourism offer and market helped to build up a detailed understanding of the baseline position – including identifying issues, constraints and future opportunities.

We developed a future vision and prepared a supporting development action plan which sets out a number of prioritised and deliverable actions, to enhance the tourism product across the county borough over a five year period. This was an iterative process which involved working closely with the Tourism Team within Neath Port Talbot County Borough Council. Recommendations were also made in terms of a delivery structure involving the private and public sectors.  Find out more about the destination here. 

How can we help?

PSC has extensive experience helping local authorities and destination partnerships develop practical, deliverable destination management plans,  from initial stakeholder engagement and market assessment through to setting a future vision and prioritised action plan. We understand how to balance the needs of existing tourism products, such as outdoor attractions and heritage sites, with new opportunities for growth, while ensuring recommendations are realistic and achievable within public sector resources.

Whether you’re looking to refresh an existing destination strategy, respond to changing visitor trends, or build a stronger case for future investment, our team can guide you through every stage of the process — including consultation, workshops, and delivery planning with both private and public sector partners. Please call Richard Linington on 07866 742628 or email richard@pslplan.co.uk