Destination Development Adventure Tourism in Cumbria

Destination Development Adventure Tourism Client: Cumbria Tourism

The outdoor and adventure tourism sector has become an important part of landscape and economy of Cumbria with a strong focus in the Lake District. The Adventure Capital UK (Ad Cap) ‘brand’ has been created to co-ordinate and facilitate investment to develop and promote adventure tourism in Cumbria. The focus of our work has been to review and assess the outdoor tourism sector from a customer and market perspective, test and develop strategic priorities in Cumbria, develop a vision and provide a coherent framework with defined actions and interventions for developing the adventure tourism product whilst balancing this against environmental concerns.

The study area included three Landscape Partnerships; Bassenthwaite Reflections Landscape Partnership; Windermere Reflections Landscape Partnership and the Solway Wetland Landscape Partnership.

We worked with Cumbria Tourism on developing the adventure tourism and outdoor sectors in Cumbria, specifically a market review, consultation exercise and appraisal to identify and assess best growth prospects for the sector in the county.

How can we help?
If you have any questions about preparing a destination development plan or would like to discuss our work please don’t hesitate to call Richard Linington on 023 9248 1999 or email