Business planning and a country park masterplan

Client: Wokingham Borough Council
We prepared a business plan and master plan to help secure the long-term future of Dinton Pastures Country Park. A key element of the work was to consider alternative uses for the former golf course located within the country park . As part of the visitor experience masterplanning and business planning process we:

• Carried out an assessment of the existing business
• Carried out a module of staff consultation and consultation (including a workshop) with the Senior Management Team
• Prepared a market assessment including a demographic analysis
• Reviewed case examples to learn from best practice within the sector
• Carried out an options appraisal to establish the appropriate scale of any development
• Advised on different funding options
• Prepared a financial model to establish the return on investment over a 10 year period, identify gross and net profit
• Set out and assessed the types and levels of partnership working available to deliver specific activities (including attracting third party investment)
• Prepared a risk assessment

How can we help?
If you have any questions about developing a visitor experience masterplan or business plan for a country park or other recreation site please don’t hesitate to call Richard Linington on 07866 742628 or email richard@pslplan.co.uk