The Vale of Glamorgan Council commission Planning Solutions Consulting to carry out a feasibility study into viable commercial opportunities related to events.
The commercial feasibility study identified and assessed the events that would enhance the development of tourism at three points on the Glamorgan Heritage Coast.
Our work focussed on:
- Assessing the latest event trend data and background information on current visitor levels. This also included reviewing the competitive landscape to identify gaps in the events market place
- Identifying proposals that added value to the visitor economy and create jobs
- Reviewing potential income generation opportunities and the different business models which could be adopted
- Providing details of the economic benefits related to the introduction of events
The wider study also assessed opportunities for outdoor activities and other commercial facilities.