Operations team: Chris Sturdy, Operations Director

Chris SturdyChris is an experienced manager of both visitor attractions and health and fitness clubs with some 28 years of operational experience of working for brands such as Virgin Active and Bannatyne Fitness.

As the Operations Director Chris is responsible for the day to day and longer term strategic management of the attractions and leisure businesses. Under Chris’s management he has helped to increase the average spend levels of visitors. He has also developed a successful calendars of annual events which has helped to attract new markets. He has been responsible for project managing the introduction of new visitor facilities across the company.

Prior to joining Planning Solutions Chris was the General Manager of a Virgin Active level 4 Flagship Club in Solihull and as a General Manager of David Lloyd Leisure. As a manager at Next Generation Clubs he led the opening of a 129,000sq foot club which also included an adjacent hotel. During the management of these clubs Chris exceeded income targets and helped to develop successful management teams.

Chris also has a strong background in catering where he has been responsible for a significant catering budget as the Operations Manager at David Lloyds’ operations in Birmingham.

Importantly, alongside this commercial experience Chris has worked as a catering lecturer, which has been utilised to increase the skills sets of the catering staff at the leisure businesses Planning Solutions operates. He has acted as Whitbread’s group chef’s mentor in Birmingham.

Back to the operations team page or see some of the businesses Planning Solutions Limited manages.