Caravan Park Marketing Action Plan, South West England

Caravan marketing action planClient: Private landowner

As part of our work we reviewed the current marketing initiatives carried out by the caravan park’s operations team.

Our work focussed on setting out an marketing action plan format with ‘quick win’ opportunities to help promote the unique offer at the caravan park, with indicative costings and timescales. The caravan park marketing action plan will help the park to reposition itself within the marketplace, attract new guests and increase pitch occupancy rates.

The action plan covered offline and online initiatives including the use of social media and also considered partnership working opportunities. As part of the plan, the action plan highlighted out market research activities to allow the operations team to understand their existing customer base.

How can we help?
If you have any questions about developing a new visitor accommodation business or reviewing options for an existing accommodation business or developing a marketing action plan please don’t hesitate to call Richard Linington on 023 9248 1999 or email