Client: Private landowner
Our work focussed on preparing a marketing action plan, with ‘quick win’ opportunities to help promote the unique offer at the caravan park, with indicative costings and timescales. The caravan park marketing action plan will help the park to reposition itself within the marketplace, attract new guests and increase pitch occupancy rates.

The action plan covered offline and online initiatives including the use of social media and also considered partnership working opportunities. As part of the plan, the action plan highlighted the importance of carrying out market research activities to allow the operations team to understand their existing customer base.

How can we help?
If you have any questions about developing a new tourist accommodation business or reviewing options for an existing accommodation business or developing a marketing action plan please don’t hesitate to call Richard Linington on 07866 742628 or email richard@pslplan.co.uk