Business Planning, Humberhead Peatlands National Nature Reserve

Bird hide designClient: Natural England

Humberhead Peatlands NNR incorporates Thorne, Goole, Crowle and Hatfield Moors and represents the largest area of raised bog wilderness in lowland Britain. Over 200 species of bird have been recorded on site. Both Thorne and Hatfield Moors are SSSIs and the site has received Special Protection Area and candidate Special Area of Conservation status. The reserve incorporates a network of way-marked trails of differing lengths, viewing platforms and bird hides have also been introduced. A number of guided walks and events are run at the reserve.

We identified the main opportunities to enhance the existing visitor experience and carried out a consultation exercise, market review, visitor modelling and produced a trading profile to assess the viability of proposals put forward. We also advised on management and operational considerations.

How can we help?
If you have any questions about developing a new visitor centre or reviewing options for an existing visitor centre or are looking at income generation opportunities at your nature reserve please don’t hesitate to call Richard Linington on 023 9248 1999 or email