Barbury Castle Country Park – visitor experience and income generation

Client Swindon Borough Council
Working alongside The Environment Partnership, we were commissioned to prepare a Country Parks’ Strategy for five country parks managed by Swindon Borough Council.

Barbury Castle Country Park is a prominent local landmark. Built visitor infrastructure is minimal – car parking and toilets. The key attractions are the open landscape with long-distance views and the impressive remains of the Iron Age Hill Fort, which is a Scheduled Monument. The Ridgeway National Trail passes through the country park.

Our work focused on assessing the existing visitor experience and the park’s current operations. This was coupled with an extensive programme of stakeholder engagement with staff, volunteers and interested parties. A primary research module was conducted among visitors, and the wider market context was analysed. The research and analysis were brought together, and a visitor experience development plan was prepared for the country park, alongside a commercial strategy to increase income-generating potential. A vision was prepared for the five country parks.

Find out more about the other country park projects we have worked on.

How can we help?
If you would like to develop a strategy, commercial revenue generating plan or visitor experience masterplan for your country park, please don’t hesitate to contact Richard Linington on 07866 74628 or email richard@pslplan.co.uk