Audience Development and Business Plan Review, Heritage Lottery Fund, RSPB Rainham Marshes Visitor Centre

Client: RSPB
We carried out visitor and community research to produce an Access and Audience Development Plan for Rainham, Wellington and Aveley Marshes RSPB Nature Reserve for a Heritage Lottery Grant Application (now approved). This represented one of the RSPB’s first urban nature reserves. The study included an analysis of current audiences, barriers to participation, research with a range of audiences, setting objectives for audience development with priority audiences and measurable targets, and developing an action plan. We also developed an evaluation and monitoring plan. As part of the commission, we also reviewed the RSPB’s business plan.  Find out about other National Lottery Heritage Fund projects we have worked on.

How can we help?
If you have any questions about preparing an audience development plan or supporting business for a visitor centre  or nature reserve or would like to discuss our work please don’t hesitate to call Richard Linington on 07866 742628 or email richard@pslplan.co.uk