We carried out visitor and community research to produce an Audience Development Plan for Rainham, Wellington and Aveley Marshes RSPB Nature Reserve for a Heritage Lottery Grant Application. This represented one the RSPB’s first urban nature reserves. The study included an analysis of current audiences, analysis of the barriers to participation, research with a range of audiences, setting objectives for audience development with priority audiences and measurable targets and developing an action plan. Rainham Marshes generates over 40,000 visits per annum. Find out more about the reserve.
How can we help?
If you have any questions about preparing a business plan or income generation strategy for a visitor attraction or visitor centre or would like to discuss our work please don’t hesitate to call Richard Linington on 023 9248 1999 or email firstname.lastname@example.org