Assessing Destination Development Opportunities, River Waveney and Upper Waveney Valley, Suffolk

cycling tourismClient: Mid-Suffolk District Council
We led a multi-disciplinary study team on behalf of Mid-Suffolk District Council to assess the potential to enhance the tourism and recreational facilities along The Waveney Valley and the River Waveney.   Opportunities included, but were not limited to: visitor accommodation, environmental enhancement schemes, watersports and access points and angling. With a network of footpaths, bridleways and cycling routes, there was an opportunity to theme the routes and link the sites. There were also opportunities to create ‘shorter circular routes’.  A key objective was focussed on destination development and raising the profile of the area. As part of assessing the destination development and recreational opportunities the study analysed two major sites in particular, producing outline schemes for grant application and planning purposes.

How can we help?
If you have any questions about preparing a destination development plan or would like to discuss our work please don’t hesitate to call Richard Linington on 07866 742628 or email