American diner feasibility study – working with Planning Solutions Limited we carried out a feasibility study to introduce a 200 cover American dinner (80 internal covers and 120 external covers) as part of Springfields Adventure Land within Springfields Outlet Shopping and Leisure in Spalding. Our work involved:

• Market assessment
• Reviewing options
• Advising on the design of the customer experience (fit out, furniture, décor and lighting)
• Menu development
• Producing the supporting business case

Find out more about the Springy’s American Diner.