Visitor Accommodation Feasibility Study, Queen Elizabeth Country Park

country park visitor experienceClient: Hampshire County Council

Working with Hampshire County Council, we assessed the opportunity to introduce tourist related accommodation within Queen Elizabeth Country Park to help increase income generated on site and attract additional visitors on a year round basis.

Potential accommodation opportunities included:

  • Forest lodges
  • Wooden tents and pods
  • Camping and caravanning
  • Luxury yurts

Our work
We carried out a detailed study which included:

  • A site assessment
  • A market review of tourism trends in Hampshire with a focus on short breaks in the self-catering sector
  • Benchmarking – a detailed review of comparable operations as case examples
  • Consultation with key stakeholders
  • An options appraisal to identify the preferred development route
  • A financial appraisal with capital expenditure
  • Principal operational implications

Key outcome

  • The study identified the preferred development option in terms of tourist accommodation for Queen Elizabeth Country Park
  • Understanding of the constraints and opportunities facing the site in respect of potential accommodation uses and taking into account the environmental impact
  • Identifying a product which meets the needs of a changing market place
  • Establishing the main financial parameters for the respective accommodation product types

Find out more about Queen Elizabeth Country Park. Photos kindly supplied by Hampshire County Council

How can we help?
If you have any questions about introducing visitor accommodation within a country park or other site or would like to discuss our work please don’t hesitate to call Richard Linington on 023 9248 1999 or email