Client: Hampshire County Council
Working with Hampshire County Council, we assessed the opportunity to introduce tourist related accommodation within Queen Elizabeth Country Park to help increase income generated on site and attract additional visitors on a year round basis.
Potential accommodation opportunities included: Forest lodges; wooden tents and pods; camping and caravanning and luxury yurts.
We carried out a detailed study which included: A site assessment; a market review of tourism trends in Hampshire with a focus on short breaks in the self-catering sector; benchmarking – a detailed review of comparable operations as case examples; consultation with key stakeholders; an options appraisal to identify the preferred development option; a financial appraisal with capital expenditure and identifying principal operational implications.
The study identified the preferred development option in terms of tourist accommodation for Queen Elizabeth Country Park and help to identify the constraints and opportunities facing the site in respect of potential accommodation uses. The assessment established the main financial parameters for the respective accommodation use.
Find out more about Queen Elizabeth Country Park. Photos kindly supplied by Hampshire County Council
How can we help?
If you have any questions about introducing visitor accommodation within a country park or other site or would like to discuss our work please don’t hesitate to call Richard Linington on 07866 742628 or email richard@pslplan.co.uk