Country park masterplan

Masterplans for country parks

PSC has worked on a number of exciting and challenging country park masterplanning projects for a range of clients. What are some of the key steps involved in producing a masterplan for country parks? Site assessment (identifying specific site constraints and opportunities) Operational review (to understand the current operation – what works well, what doesn’t work so well) Market review (including the demographic profile and wider trends impacting on the country park sector) Identifying the co...

Visitor segmentation

Visitor segmentation for visitor attractions

In the current financial climate, the need to use resources effectively is more important than ever. However large or small, every attraction needs to think tactically to remain competitive. It’s tempting to try and appeal to every type of visitor but you then run the risk of not quite satisfying anyone. It’s also easy to fall into the trap of thinking you know exactly who your visitors are whilst potentially missing out on other audiences. This is where visitor segmentation modelling can help you. Visit Bri...

Social Media and Heritage Attractions

Why should heritage attractions use social media?

A post from David and Gemma at The National Brewery Centre Why should heritage attractions use social media? Using social media for your heritage attraction is a key way to reach a wider audience, create awareness for your product and most importantly engage with your customer base It's a great way of reaching your followers promptly as well as their friends & followers! Your post can be shared and discussed and therefore reaches new audiences A third of internet users consider their phone as thei...

Things to Consider When Creating Visitor Maps

A guest post by Fiona Gowen. Visitor maps play an important role in any visitor attraction. They provide an instant overview of the site on arrival, help visitors to easily navigate the area, promote walks, highlight services (e.g. toilets, shop, café), encourage people to visit key areas, and make a lasting visual impression of the site. They're usually found on welcome boards near the entrance, on information boards around the area and in visitor leaflets and guidebooks, allowing people to navigate on ...