Titchfield Haven National Nature Reserve visitor experience masterplan

visitor-experience-planning-nature-reserveClient Hampshire County Council

Nature reserve visitor experience masterplan – we developed a visitor experience masterplan for Titchfield Haven National Nature Reserve. This considered investment needs, approaches to improving operational performance and enhancing the visitor experience.

Our work included:

  • A site review to identify constraints and opportunities
  • Operational review and financial analysis to identify the baseline position
  • Extensive stakeholder and staff consultation
  • A programme of visitor research to identify visitors’ needs
  • Assessing a number of case examples to identify best practice within the wider visitor experience sector
  • Carrying out a detailed market assessment including demographic profiling and a review of the tourism market place
  • Preparing a visitor experience masterplan, action plan and capital cost estimates for the programme for the nature reserve

Our work focussed on six key themed areas within the reserve:

  1. Activities including high and low ropes and other third party activities
  2. Play and learning
  3. Catering and retail
  4. Marketing
  5. Technology – the use of technology to improve the customer experience
  6. The visitor journey and flow

The primary objective of our work was to identify and assess ways to increase visitor numbers, identify income generation opportunities and enhance the visitor experience at national nature reserve. It was important to identify the sense of place the reserve and to ensure that each suggested action programme respected the environment and special qualities associated with the reserve.  Photos kindly supplied by Hampshire County Council

How can we help?
If you have any questions about developing a new visitor centre or reviewing options for an existing visitor centre or are looking at income generation opportunities at your nature reserve please don’t hesitate to call Richard Linington on 023 9248 1999 or email richard@pslplan.co.uk