Client: Chichester District Council
The Novium is museum located in the heart of Chichester which opened in 2012 and it is an important heritage, community and education resource. One of the key features of the visitor experience is the remains of the Roman baths of the city. The museum has been developed with access for all over three floors which incorporates galleries, interactive displays, a viewing window and children’s area. The Novium also includes a Tourist Information Centre and retail offer.
Working with the management team, staff and Chichester District Council we reviewed the current operation, the visitor experience, pricing strategy and retail offer.
This operational and market review led to the production of a costed action plan to support the museum and this included a number of transformational projects. Working as heritage consultants we identified a number of approaches to help increase visitor throughput. Following this initial study we were then commissioned to assess the opportunity to introduce a cafe within the Novium Museum.