Client: Bridgend County Borough Council
Bridgend County has developed a reputation for designing and delivering a programme of innovative and ‘quirky’ events – a key feature of the destination’s brand. We were appointed by the County Borough Council to support the design and development of the Bridgend County Visitor Events Strategy and Action Plan, which built on the current events programme and support infrastructure and set out a clear ambition and future direction for those events that attract, or have the potential to attract, visitors to the County. Our work involved generating and assessing a long-list of project opportunities building on the strengths, assets and opportunities of the events and festivals market in the borough.
In addition, our work included recommending future delivery models, including a greater focus towards a commissioning model with the private sector to grow and manage event delivery. We were subsequently commissioned to develop an events and festivals toolkit for new and existing event organisers.
Planning Solutions had previously prepared the events strategy in 2006.