Clive has a wide commercial and marketing remit across the three visitor attractions operated by the company. Clive brings considerable experience of working at director level in the fields of marketing and commercial development of tourism and leisure products and services.
Prior to joining Planning Solutions, Clive worked as a marketing consultant on projects including developing the marketing strategy and implementation to support the launch of a 4 star Holiday Village and Country Club on the Isle of Wight.
He has also worked as the Director of Marketing and Visitor Services at Portsmouth Historic Dockyard which is home to HMS Victory, The Mary Rose, Action Stations, HMS Warrior 1860 and the Royal Naval Museum. His responsibility included defining and delivering the Communications, Marketing and Events strategies necessary to achieve the budgetary and vision objectives of the six separate organisations on site (four being charitable trusts) and direct management of the PR, Marketing Services, Events and Visitor centre functional reports. He also lead a complete re-branding project that allowed the individual attractions to unite under one strong destination brand and he was responsible for financial performance analysis, budgetary planning and control. From May 2007- May 2008 he held a strategic planning consultancy role which included the long term marketing plan that underpinned the Mary Rose’s successful £20m Heritage Lottery Fund bid, the 2008 marketing plan and TV media strategy.
Clive has a long relationship with our team having worked with Mike Stickland at the Rank Group where he was responsible for a £6 million marketing budget 'whilst holding the position of Head of Marketing for Butlins for six years.
Prior to this Clive spent five years at Thomson Holidays in both operational and product marketing roles before taking up Account Director positions in London advertising and direct marketing agencies handling their major travel & leisure accounts.
At Explore Worldwide, the UK market leader in direct sell adventure holidays which offered over 170 Tours in over 90 countries worldwide Clive managed a team of 12 to undertake all of the company’s marketing activities.
