Standalone Farm – strategic review and business planning
Client: Letchworth Garden City Heritage Foundation
Standalone Farm is a popular working farm park attraction in Letchworth and is widely seen as an important part of the town’s leisure and education ‘offer’. PSCL carried out a review of the farm in terms of its main product and its current operation.
Following a detailed market review, PSCL also provided an action plan programme together with forecast trading models for the farm park’s main revenue streams.
Our research work was carried out in close liaison with the client team who found our direct operational experience invaluable in adding weight to our study recommendations. Our study provided an important assessment to determine and shape strategic plans and on which to base future investment decisions for the farm park’s improvement programme.
David Ames, Head of Heritage and Strategic Planning, Letchworth Garden City Heritage Foundation