Feasibility Study, Bedgebury National Pinetum, Kent
Client: Forestry Commission
Bedgebury National Pinetum, located in Kent covers over 800 hectares. Prior to the introduction of new visitor facilities the Pinetum was known as a specialist arboretum which had limited appeal amongst the visitor market with a poor visitor infrastructure. We carried out a feasibility study, market assessment and business planning strategy for a new visitor centre. We also advised on operational considerations.
Bedgebury has become one of the premier destinations for outdoor leisure and recreation in the south east, with a strong community and education focus. The successful funding advice (mixed funding) for £2.1 million was used to introduce new visitor facilities to increase market appeal and access.
Visitor numbers have increased from 40,000 to 270,000; there has been a growth in the cycling club and cycle skills training; there is a high level of repeat visits which is critical for the successful operation of a visitor attraction (55% of visitors come to Bedgebury more than once a month).