During 2009, we have been working with Cumbria Tourism
and partners developing product opportunities for the
adventure tourism sector in Cumbria, specifically a market
review and appraisal to identify and assess best growth
prospects. The focus of our work has been to review and assess
the adventure tourism sector from a customer and market
perspective, test and develop strategic priorities for the sector
in Cumbria and provide a coherent framework with defined
actions and interventions for developing adventure tourism
products.
Forest Enterprise, Bedgebury Pinetum Kent
We carried out a feasibility study, market assessment and business planning strategy for the outdoor activity centre at Bedgebury
Pinetum.
Our work was used to help support a successful Lottery application. Bedgebury Pinetum is a leading outdoor activity destination in the south east.
Forest Enterprise, Specialist Activity Tourism Accommodation Wales
We were commissioned to research market opportunities for developing innovative accommodation modules linked with
specialist outdoor adventure tourism within Forestry Commission managed forests.
Our research and site visits focused mainly around north and south Wales, identifying funding and marketing opportunities and preparing initial revenue forecasts for individual sites.
North Wales Outdoor Sector Vision and Action Plan North Wales
The team was commissioned by Tourism Partnership North Wales in 2009 to prepare a new Vision and Action Plan for the outdoor sector in North Wales. North Wales is internationally recognised as providing excellent opportunities for outdoor recreation, with a strong activity ‘offer’ based on its outstanding environmental
assets and range of activities available.
However, partners recognised a lack of co-ordination and connection across the broad policy and programme agenda associated with the outdoor sector.
The focus of our work has included a market review and assessment of the outdoor activity sector leading to the preparation of a challenging vision and action plan for the sector in North Wales. We have also advised on the form and function of a
strategy forum and action-partnership to drive forward the plan.