Transformational Projects at Five Country Parks

Client Hampshire County Council

We completed a review of five country parks in Hampshire – Lepe, Royal Victoria, Manor Farm, Staunton and Queen Elizabeth to consider investment needs, ways to improve operational performance and enhance the visitor experience.

Our work has been used to underpin the future £13 million investment programme across the five country parks. Our work included:

  • Individual site reviews to identify constraints and opportunities
  • Operational reviews and financial analysis to identify the baseline position
  • Extensive stakeholder and staff consultation
  • A programme of visitor research (over 2,000 surveys were completed) to identify visitors’ needs
  • Assessing a number of case examples to identify best practice within the country park and wider visitor experience sectors
  • Carrying out a detailed market assessment including demographic profiling and a review of the tourism market place
  • Preparing an action plan and capital cost estimates for each country park


Our work focussed on seven key themed areas within the country parks as well as the overall programme:

  1. Activities including high and low ropes and other third party activities
  2. Play and learning
  3. Catering and retail
  4. Marketing
  5. Technology – the use of technology to improve the customer experience
  6. The visitor journey and flow
  7. Car parking

The primary objective of our work was to identify and assess ways to increase visitor numbers, identify income generation opportunities and enhance the individual visitor experiences at each park. It was important to identify the sense of place at each country park and to ensure that each suggested action programme respected the site’s own sense of place and special qualities.




Photos kindly supplied by Hampshire County Council

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