Britons who are remaining in the UK for their holidays have helped Hoseasons boost its annual pre-tax profits by almost £1 million. They saw profits rise to £3.13m in the year ending 31 October 2008.   Strong sales of upmarket park lodge accommodation and new city-break apartments has also helped boots numbers. The company has added around 10% more capacity in cottages and lodges to provide more accommodation for next year. Around one fifth of customers are new as a result of the popularity of the UK this year.

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