An interesting article in Business Week about how Starwood Hotels have used the virtual world of Second Life to carry out user research to prototype a new format of ‘loft style hotel’.

This entry was posted on Sunday, March 18th, 2007 at 8:12 pm and is filed under Technology, User research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.