Tourism Market Intelligence » User research

Expectations and the visitor experience

Richard Linington — Mon, 20 Aug 2007 09:05:57 +0000

An interesting article in the Guardian newspaper which looks at how the visitor experience at attractions does not match the actual expectations of visitors.Â See a gallery of the most disappointing sites here.

Changing Needs of Visitors

Richard Linington — Thu, 16 Aug 2007 14:56:19 +0000

The needs of visitors are changing in a number of ways, these include but are not limited to: Demand for high standards of catering; a growing interest in life long learning and education through fun activities; recognition that brands play an increasingly important part of visitorsâ€™ decision-making process and help to differentiate visitor experiences; an ageing population which will stay younger longer, people will remain active and a greater concern for the environment & green issues

User Research Starwood Hotels and Second Life

Richard Linington — Sun, 18 Mar 2007 19:12:53 +0000

An interesting article in Business Week about how Starwood Hotels have used the virtual world of Second Life to carry out user research to prototype a new format of ‘loft style hotel’.

User research

Richard Linington — Sun, 18 Feb 2007 16:35:50 +0000

We have just launched the holding page for User Research and to find out more about you can also visit the website of Experience Research.