Tourism Market Intelligence » Technology

Robin Hood audio trial

Richard Linington — Wed, 07 Jan 2009 15:02:31 +0000

A new ‘audio trail’ has been launched allowing visitors to follow in the footsteps of Robin Hood.Â Â The audio tour is available on a CD and can also be downloaded.Â Â The project has been developed by Experience Nottinghamshire.

RoadTour

Richard Linington — Thu, 06 Dec 2007 08:50:20 +0000

RoadTour is an innovative service which has just been launched.Â RoadTour “delivers audio-visual guides directly into your car via your Satnav or GPS enabled mobile phone, automatically telling you about interesting locations as you approach them.”Â You can watch a demonstration here.

A1 Audio Tour, Islington

Richard Linington — Mon, 03 Dec 2007 16:35:22 +0000

The A1 Audio Tour has been introduced by Islington Council and it provides commentary on Islington’s A1 road from Archway to Goswell Road.Â The files can be downloaded for free here and the ‘tour’ provides information on historic buildings, interesting facts and stories from local residents.

Taunton – text messages

Richard Linington — Tue, 06 Nov 2007 14:04:25 +0000

We have learnt that Taunton’s Tourist Information Centre has started to use text messages to communicate with with visitors.Â The Tourist Information Centre is working in partnership with Enjoy England.

Online tourism

Richard Linington — Wed, 22 Aug 2007 13:59:18 +0000

The Interactive Media Group reported that we spent some Â£7 billion on online travel booking during 2006.

Warner Breaks

Richard Linington — Wed, 01 Aug 2007 15:02:48 +0000

An interesting interview with Matthew Finch who oversees the online marketing initiatives for Warner Breaks.Â The interview focuses on silver surfers and Warner Breaks.

Online tourism

Richard Linington — Fri, 08 Jun 2007 08:38:25 +0000

Over 100 million europeans accessed a travel site in March 2007. comScore, a leader in measuring the digital world, announced the results of a study of the European online travel industry, revealing that 108.6 million Europeans â€“ or half of the total European online population aged 15 and older â€“ visited a travel related site during March 2007, an increase in traffic of 6 percent versus March 2006.

According to comScore, Expedia Inc. led the European travel category with 18.5 million European unique visitors aged 15 and older during March. The second most-visited European travel site was ViaMichelin, with 13.5 million European unique visitors, followed by the TUI Groupâ€™s 12.5 million European unique visitors. â€œHalf of the European online population visited a travel site in March â€“ it is clearly one of the most popular activities on the Internet,â€ commented Bob Ivins, managing director of comScore Europe.

comScore also revealed that Europeans who visited travel sites in March spent an average of almost 37 minutes browsing travel-related content. Within the travel category, online travel agencies garnered the most time spent, 19 minutes on average, followed by airline sites (17 minutes) and hotel sites (15 minutes).
To find out more about comScore visit their website.

Tourism and Second Life

Richard Linington — Mon, 21 May 2007 14:03:24 +0000

Newsweek reports how people can take a holiday in Second Life – the virtual online world. The article also highlights that people/organisations are starting to produce holiday guides for Second Life!

Web 2.0 – travel & tourism

Richard Linington — Mon, 21 May 2007 13:46:22 +0000

Reactive an Australian based online design agency (with an office in London) have a downable white paper on their website looking at Web 2.0 and the travel and tourism industry.

User Research Starwood Hotels and Second Life

Richard Linington — Sun, 18 Mar 2007 19:12:53 +0000

An interesting article in Business Week about how Starwood Hotels have used the virtual world of Second Life to carry out user research to prototype a new format of ‘loft style hotel’.